Weekly Log - 12th December

In todays lesson, we all (Louise, Bijal and Stephanie) contributed to finishing evaluation task 4 -  we added pictures of ourselves from the process of filming and evaluated them. This meant that we finally completed the whole blog, so our teacher reviewed it and came to the conclusion that we had successfully FINISHED!

Evaluation 4

Throughout the process of research, planning, constructing and evaluation stages we used various different media technologies in order to help us create our music video.


We had to start with research and planning:

We used the internet to research for our music video, we looked at other videos to see what conventions pop videos had, this helped us as it gave us ideas for what we needed to put in our music video.
This allowed us to be creative as we could each research the different ideas that we had for the music video and then discuss our separate ideas and combine them.

We also used the internet to plan our music video once we had ideas for music video. We had to research where we wanted to film our video, the internet helped us as it gave us quick access to different website of places where we could film. We could then contact the places in various ways, either emailing or calling them.

To document our entire process of making our music video, we had to make a blog - the blog contains everything we have done separately and in a group from the beginning of the project. 
We all add to the blog, and because it is on the internet, we can all access it from home, this contributes to the final product as we can quickly and easily refer back to the work we have previously done.








Once we had done this we moved onto the production stages of the process. We used different technologies here too:

We used the camera's and tripod in order to film our music video, this contributed to our final product as it helped us film the shots we needed.

Whilst filming in our drama studio the technician gave us a wire which allowed us to use Bijal's iPod from the studio floor when he was up in the technician's room. By doing this is gave us control of the sound, it helped us as we can quickly and easily forward/rewind the song to where we wanted it. This especially helped the actors when it came to lip syncing as they could sing along with the exact song. It also helped us as it made sure the lip syncing was tighter as they sang along to the song.

This is a shot of Evie filming and Louise helping her, we all took turns when filming, as all of us were participating in the video therefore we all filmed. We had to continuously check that the lighting effects that we wanted, came across on the camera. Sometimes we had to turn down the lighting as the actors faces were too bright on the screen. 










After this we had to edit our music video, for this we needed to use the computer again:

 For the editing process of the music video we used iMovie HD, we used this because last year we also used this product and we all knew our way around it, we had the choice of using iMovie HD and iMovie.
Using iMovie allowed us to play around with different cuts and effects to see what looked best and the most professional. We could creatively change around the shots that we had to fit to the song. We didn't stick to the original plan, but since we knew how to use the product it was easy to do.

By making sure we could all use this product it meant that we could come in separately and work on the final music video in order to meet our deadline but overall Louise did the majority of the editing through out the process of making our music video, but she still included all the groups thoughts and ideas. 












Finally the evaluation stages of process:


The final evaluation stages consisted of four different evaluation tasks, for this we we used several different technologies - 

Firstly we used Youtube allowed us to post our media product for everyone to see, in the evaluation tasks we needed to annotate our video and show the conventions we used. 

Pages allowed us to complete evaluation 2, we had to annotate the ancillary task. It was easier to use pages than word and word has restrictions on where we could place certain things, therefore pages was more appropriate to us.

In Evaluation 3 we had to film others and their thoughts on our final music video. For this we used a camera and a tripod, uploaded to youtube and then posted it on our blog. By doing this we could review our music video from not only our point of view, but from others.
















Finally for this last evaluation we used the blog and a camera to take pictures of the processes we have been doing along the way. 

Weekly Log : Friday 9th Dec

Louise:
During fridays lessons Bijal, Stephanie and I finished off task 1 and 2 and also task. We then filmed ourself evaluating the feedback we received from our class mates. It took a few attempts as we kept messing up the script but we eventually managed to complete it. Unfortunately Evie couldn't attend the lesson as she is ill, but she wrote out her own evaluation of the audience feedback. We've planned for mondays lesson to completely finish evaluation task 4 and then we will have completely finished all the evaluation tasks.

Stephanie:

At the beginning of the lesson we looked over the magazine adverts, Bijal suggested that we add the small image of the front of the CD cover to the corner like in the other advert to help advertise. When i first added it I thought it look crowded at the bottom so I moved the star ratings a little bit higher. 

This is the final advert we have decided to use:

Whilst I was doing this Bijal carried on with Task 1 and Louise carried on with Task 3, Bijal then finished what I had started on Task 2. Once we were all finished we had to film ourselves for the second part of task 3 - we had to talk about what we found out, how far we agree and what we would change. Before we started this we thought we should write a script so we didn't get confused on what the other members of the group had said or forgotten to mention anything. It didn't take to long to finish this off, so we uploaded it to youtube and then onto our blog. Now these tasks have been done we just have to start and finish Evaluation Task 4.

Bijal:

In today's lesson we were trying to complete all the evaluation tasks before the deadline which was monday. I focused on finishing evaluation 1, and evaluation 2 while Stephanie worked on finalising everything needed for the ancillary task and Louise worked on completing evaluation 3. By working on things separately it made sure that we got more done as a group as we have a deadline to meet. Once again, we all put input on all the of group tasks to make sure that it was a group effort. Even though Evie is unfortunately unable to attend school, she made sure that she communicated her ideas into the group work.

Final Digi-pak and Magazine Advert

Magazine Advert

Outside of the CD Digi-pak

Inside of the Digi-pak

Evaluation Activity 2

How effective is the combination of your main product and ancillary tasks?

The combination of our main product and ancillary tasks are very effective - this is because they both compliment each other very well. They all follow the same themes throughout, whether this is colour, or characters, you can see that they are all connected in some way.

They connect with each other as images from the main product are used in the ancillary task, for example the image on the front of our digi-pack is of the main character who is seen throughout our main product, strongly combining the main product and the ancillary task. The back of the digi-pak shows an image of the rolling stones logo, not only does this relate to Mick Jagger, but we also made a backdrop of this for our main product and this image is shown frequently within the music video. The inside left of the digi-pak is also of our main character, and the in side right shows a combination of the peace signs we used as backdrops in our music video. 

The magazine advert, also used our main character to connect the ancillary task to the main product. On the advert it shows a small picture of the digi-pak as a form of promotion. 

This screenshot from the final music video, shows how the music video and ancillary task are connected, the rolling stones flag is shown in the background and then again used in the CD Digi-pak. The colour themes of red, black and white are also shown in this screenshot connecting the three products together.

The screenshot shows our main character in the music video, we also used his face in both our magazine advert and our CD Digi-pak instantly combining the three products together. By using his face in all three it creates a recognisable image for the audience as they can see his face in three product and connect them together. 

Evaluation task 3

We interviewed 4 other groups and asked them for feedback on our video. The questions we ask them were;

1. what were the positive parts to our video
2. where are areas of improvement
3. how does it show typical conventions of a music video
4. how professional is our music video in terms of cinematography/editing/mise-en-scene
5. how suited is the style of the video to target audience/style of music/ artist or band
6. how effective if the combination of the main product and ancillary task

The majority of the audience feedback was good apart from the fact that the lip-syncing was out of time but we managed to fix this problem before we posted the video to youtube for our final music video. Also some people couldn't understand the narrative and as a group we can see where we have gone wrong in this sense, it can be unclear to some people as the Covent Garden scenes don't completely link to the begin the way we planned them to. This was because we lost our footage along the process of filming and had to change our ideas. However overall, most people understood the narrative and how it worked with the performance part of the video.




Louise: By getting audience feedback it allowed us as a group to find out the positive parts, and the areas for improvement within our music video
Bijal: In terms of audience feedback i think we can all agree with all of the comments we received. The costumes and characters that we chose for our music video we were very happy with and also feel that they fit with the style of the video. We think that they worked well in order to reach the narrative and attract the target audience. 
Stephanie:The style of our music was a pop genre and therefore the music video had to be fun and lively, the audience feedback showed that they thought we achieved this within our music video.
Louise:The audience feedback showed that overall they thought the video looked quite professional through the use of cinematography, editing and mise-en-scene. We tried our best to make the video look as professional as we could, by filming a whole variety of shots and then cutting the video to fit to the beat of the song.
Stephanie:The audience thought that we needed make our lip syncing tighter, however this was quickly amended as the music video they saw wasn’t the final edit.
Bijal:As a group we would agree that the thing that we would change was to stick to the plan better than we did, we made various changes allow the way of the filming process which ended up making it more complicated for us however we are all happy with the final product.


Evie: Due to still not being in school I was unable to partake in the audience feedback video, however fortunately I was in for the audience feedback lesson so I was able to take notes of how to improve our video and what worked well in our music video;
On Monday 28th November we dedicated our lesson to showing eachother our music video's and giving strengths improvements and the recognisable conventions. Our music video was the second video to get shown, and while watching the video we realised that our video was slightly out of time with the music as we had had difficulty when editing that when putting clips in place then the other clips which were in place would move slightly. This was unfortunate as we had our video perfect and it was definitely noticeable when the lipsyncing was out of place. However, we knew that once we had shown the audience that we would be able to put the clips back in to place.

The feedback we received was very positive which was really good as we wasn't sure how well it would be received, the strengths that the class commented was on was the performance aspect, which was good as  most of our film was based around performance, the performance was our main strength due to our cast as they were very enthusiastic and fitted the roles perfectly. Other strengths that the audience picked up on was the fast paced editing, we really worked hard on making sure we had enough shots so that we could use quick shots to edit in as we were using a fast paced song and the main convention we wanted to follow was the 'cut to the beat.' Another strength was the mise-en-scene elements, such as the costumes and the settings, we were really happy that these were noticed as we worked hard on buying the right outfits and finding the right outfits and also even though we had a couple of troubles with the locations, we overcame these problems and the locations we used was perfect for our type of music video. Also the lighting was commented on with how effective it looked, this was a bonus for us as we were lucky enough to have professional lights in the drama studio to make it look as professional as we could.

Areas for development that was commented on was the lip syncing as some of it was out of time, however we knew that we could fix this in which we did straight away once we received the audience feedback. Also another area for development that was mentioned was the quality of the shots, we used two different cameras from the school however we realised our mistake once we uploaded the footage as the quality was extremely noticeable. However, we were unable to change this as we would have to go back and re-film and it still wouldn't be guaranteed quality.

Stephanie: In today's lesson everybody showed their music videos so we could complete our audience feedback task. We talked a little about our videos before we played them, as Mr Sears asked a few questions, and then we showed them to the rest of the class - they then gave us some feedback. Our feedback was given in three separate categories: strengths, developments/improvements and how it is recognisable as a music video/conventions.

Our group was second to show our music video. The first category the class gave us feedback on was ‘strengths’ – we had a big range of features that people commented on. Our opening received a lot of good comments, as they liked the first few opening shots of the character, this was because it gave a big build up to the start of the song. The class liked the lips whistling to the music at the beginning as well, as they said it was unique and many of them hadn't seen this before.We were told that our settings were very good, especially the Covent Garden scenes - they liked that we had normal people walking around in the background, compared to actual cast; nevertheless everybody seemed to like the drama studio setting, as it had good lighting and created a fun atmosphere. Our casting received good comments, as they thought we picked it very well and that they all had a lot of enthusiasm whilst filming. Editing and framing was also a positive, Mr Sears said he really liked the group shots of the guitarist with all of the girls surrounding him, as it really went with the theme of the song - the pace of the shots was also good as we cut the images to the beat of the song.

Improvements are something that we really listened to, as we would like to improve our work as best as we can. One of the main improvements that kept coming up was lip syncing, this was because in certain places some of the actors weren't in time with the music. As a group we agreed with these comments, from lunch time and in Friday's lesson we added in the last final shots, which put a lot of the lip syncing out of place - after 5 hours of editing, we decided that it was time to go home and try and sort it out on Monday before showing the class. Unfortunately we didn't have enough time to fix all of it, so some parts especially the sections with our lead female singer wasn't in sync - luckily after the audience feedback was finished, we made a few slight changes and got all of the lip syncing back in time. Although the class liked our introduction, some thought that it dragged on for a little to long and was silent for quite a long time - after thinking about it, we realised we could have maybe sped these clips up, but we still liked the original idea. One other point that was brought up from a member of the class was that they didn't understand the narrative - she went on to explain the bits she didn't understand. This was the scenes where 'Mick Jagger' is being chased and caught by the group of girls, this was our fault as we didn't plan this part carefully enough, as it should have been closer to the beginning.

Conventions were the last part to be given feedback on. The class all agreed that our music video followed most conventions, this includes having a performance and narrative, lip syncing and our editing - cutting the clips to the beat of the song.

Overall, the class seemed to like our video as it was comical and light hearted - our strengths definately outweighed our improvements which is a big positive. We took note on our improvements as we all want to make sure our work is at it's best.

Louise:This was the lesson we received all our audience feedback. We let our class watch our video. and they generated the positives of our video, areas of improvement and conventions of a typical music video. The feedback we received was really good, people found our video funny and loved all the costumes and the enthusiasm of the actors. They thought the editing was great and fast paced.

The areas of improvement they pointed out were the lip-syncing was out of time, but we were aware of this. Also some people couldn't understand the narrative in parts, such as the groupie part in covent garden so we all thought that would be an area of improvement.

Some of the conventions that were pointed out include; lip-syncing, fast paced editing, cut to the beat of the song, performance and narrative and all these were included in our music video. which showed that we tended to use the conventions a music video needed to make it recognizable.

The second part of the lesson entailed us recording each groups audience feedback, this was also part 3 of the evaluation task, I went round and filmed different groups answering a series of questions i put to them about our video. Evie and Stephanie had to be filmed by other groups, giving them feedback. After all the feedback was collected I edited it all together so i could put it on the blog.

 Bijal: Unfortunately I missed the lesson when we showed our class our our videos in order to receive audience feedback from them - their thoughts and ideas on our final piece. Luckily we filmed each groups separate feedback in detail (shown above). This allowed me to see what was said in this lesson even though I couldn't actually be there. Feedback was given in three different categories: strengths, developments/improvements and the recognisable music video conventions.

The first category was 'strengths', luckily the class seemed to like t he video as much as we did, and they saw the idea we wanted the video to portray, for example most of the class understood how the narrative worked in the with the performance parts of the video.We had many strengths that people commented on, firstly the beginning, they liked the quick introduction before the song started, as it fit in with the narrative and it gave a good build up to the start of the song. Our settings were one of the features of our music video which received good feedback, the audience liked the drama studio settings, and said it was appropriate for performance scenes and allowed us to create a fun atmosphere, the Covent Garden scenes were liked as they said that our cast in with the general public as it also created a funny atmosphere - which is what we tried to achieve. Another strength the class thought we had was our casting, they thought that we picked an appropriate cast since it fit in with the genre of our music video and they created lots of energy for the music video, their outfits and mise-en-scene also helped to create this effect.

Improvements was the next category of audience feedback - this aspect of the feedback is something we as a group focused on, as we want our video to be the best it could be, and be as professional as we could make it. The main improvement that the class agreed on, was the lip syncing on the video, from a certain point in the video, the lip syncing was slightly off, this is something we spent a long time in editing working on, and we agreed with the comments received from the class, and when we looked at our video in iMovie HD, we realised the exact point that the lip syncing was out, and we quickly made adjustments to make sure the lip syncing was tighter, and fit perfectly with the song. Another part that could have been improved were some clips in the music video dragged on for longer than they should. For a fast paced pop song, the clips should be quick and fit to the beat of the music, most clips did, however the audience thought that some clips could have been shortened, and I agree with this, we could of made the certain clips shorter in order to make the entire video fast paced. 

Finally conventions was the last category, the class in general identified most of the music conventions in our music video, they all agreed that we included conventions such as lip syncing, performance, narrative, that generally our editing was cut to the beat of the music, one person was the main character throughout, different setting, a variety of shots were used and at the end of the music video the song faded out.

Overall the class enjoyed our music video and liked it, they saw the comical, fun, light-hearted effect we were going for and tried hard to create and show through our music video. Our strengths greatly outweighed our improvements and even though we were very grateful of this, we took on the improvements and mentioned and analysed them in our evaluation tasks.

Weekly Log 5/12/11

This week we focused on the evaluation tasks as all our practical work had been edited and uploaded. This lesson, we split up and focused on a different evaluation task each, I focused on taking screenshots from the music video and annotating them showing our ideas and processes towards the entire music video - (evaluation 1). Stephanie focused on perfecting the ancillary tasks, making final adjustments to make sure we were all happy with the final products. Louise worked on editing the footage needed for evaluation 3. Evie unfortunately could not join as in lesson due to an operation which means she cannot attend school. Even though we all did work separately, we all had input on each evaluation task, adding our own parts making sure it was group work.

Music Video Pitch

Evaluation Activity 1

Our music video had to fit the conventions of other real music videos, and when we were planning our video, we tried to incorporate as many of the typical music conventions as we could.
Firstly we had one main character, he was the centre of most of the lip syncing and the narrative. 

The style of the video that we aimed for was a fun upbeat music video to fit the genre of the music and the image of the band. This screenshot shows our characters in the music video having fun, dancing around and enjoying themselves which is what we wanted to achieve.

style of music video

In the video, we used a different variety of settings to make sure that the video wasn't boring and kept the audience entertained throughout the whole of the music video. This is a typical convention that many music videos use in order to keep their audiences interested.

the first setting that we used was in the drama studio, we used this setting for most of the performance section as we could use the lighting to the settings we wanted in order to get the best quality to make it seem as professional as we possibly could.

setting 1

The second setting we used was in Covent Garden, this is where we filmed the narrative and some lip syncing, this not only fit in with the narrative, but also kept the audience interested in the music video as they weren't constantly looking at one setting.

setting 2

The costumes are an important part of our music video as they set up the narrative to show that the main character is obsessed with the singer - Mick Jagger. It also fits with the song and the genre of the music.

For the main character we had one constant outfit for him throughout the video, it was important that every time he wore the same outfit in order to maintain consistency in our video. His outfit was carefully selected by us as a group as we had an image in our minds what we wanted him to look like.

Costumes - main character

The second costume that was important was of the co-star of the music video, as the song isn't just of the band Maroon 5 it features the artist  Christina Aguilera. The outfit we wanted for this character we weren't exactly sure of, but when we went out looking for costumes, we came across a dress which we feel fitted perfectly with the genre and the song.

Costumes - co-star

Finally the outfits of the extra's, we had images in our heads, but they weren't as important as the main character and the co star, therefore we just told our extras what type of outfits we were looking for and asked them to bring in their own. The look we wanted them to have was a hippy look or a rock chick look. Eventually we had a big pile of clothes and combined several different outfits to get our final costumes.

Costumes - extras

Editing was a large factor of our music video, in order for our video to fit the typical conventions of a music video he editing had to make sure that the video was cut to the beat of the song. Our song is an upbeat fast paced song and therefore the editing should reflect this. We cut the video making sure that clips weren't generally longer 2 seconds, with a maximum of 3 seconds. Another factor of editing was lip syncing we had to make sure that the lip syncing we recorded fit the song. Lip syncing is a convention that shows how music videos can be easily separated from a short film since the artist sings the lyrics directly to the camera. We used this convention in our music video.

Lip syncing

Performance was a strong part of our music video. The beginning mainly shows performance. Usually music videos combine a combination of performance and narrative, and we used this convention in our music video too. The performance was mostly lip syncing and this was all filmed in the drama studio as this allowed us to control the light settings. Narrative ties the whole video together as it gives the audience a story to follow.

Performance - lip syncing 

Performance

Narrative

Narrative

For our video genre of the song is a large factor of the video. We tried to suggest the genre through the fun lively performance and the light hearted amusing narrative. The fast paced editing also suggest the lively upbeat genre of the track as it was cut to the beat of the song. The dance scenes show the genre the most as they show the characters enjoying themselves and having a good time, keeping the atmosphere of the video upbeat.

Genre

Our video also reflects the research we did in terms of other artists with the same genre of music as we released in order to make a successful pop video it needed to be lively, interesting, colourful and fast paced. We used the typical music conventions in order to do this. For example for research we used an aspect of Cher Lloyd's video for the beginning of our music video, however this screenshot of a pop video that is full of life shown through dancing which is something we also used in our dance parts of the music video:

Cher Lloyd - Swagger Jagger

The artist Maroon 5, their video also reflect the music genre, they are full of colour and liveliness. The narrative is fun and amusing, for example the video for 'Misery' is very amusing meaning that the audience just cannot possibly take the artist seriously. Which is obviously the effect they wanted to go for. We tried to reflect this image that the band created in our music video.

Maroon 5 - Misery

Maroon 5 - Misery

Moves Like Jagger - Final Music Video

25/11/11

Today was the last day for us to finish editing our music video and finish our ancillary task as by Monday we need to show our class the video and get feedback in order to complete our evaluation tasks. 
However we still had a few shots to film of the brightly coloured lips this was fairly easy to quickly shoot. We simply went to our drama room and borrowed some powder paints. The reason for using paints is because we only have red and pink lipstick and we needed colours such as blue, green and orange and we also needed them to be vibrant - the use of powder paints would allow us to do this and it's only powder and water so it shouldn't cause any harm. I was the person that was being used as the lips while Stephanie made the paint colours and Louise and Stephanie then took turns to film it. While this was going on the clips that we shot on Thursday were being converted into iMovie HD so we could edit them when we got back.
Now we have all our clips that we need for the music, Louise and I are editing, while Stephanie and Evie focus on the ancillary task. 
I also took more pictures of our main character today in order for Stephanie to edit them and use them for our ancillary task, for the magazine advert, and possibly for our CD Digipak. However our main character didn't have his guitar so we used the backdrops that we made, but this still wasn't the image that we had in our minds for our magazine advert. Hopefully over the weekend we can take the pictures we want and edit them at home in time for monday's lesson to make sure all our coursework is complete to the deadline.

Weekly Log - 24/11/11

Today we filmed the last shots we needed to complete our music video, these shots needed to be filmed in Covent Garden. Luckily the weather was good, and even though the time we got there was around 2pm the sun was still out and there were a lot of daylight hours left even though it is winter, this worked perfectly for us as that was the setting we needed for our shots. 
We started in a side alley way in Covent Garden as was part of the plot for our music video, Louise was filming and we needed more people therefore Stephanie and I participated in the video. We also had other characters to be in it, as well as our two main characters. We ensured they wore the same clothing and had the same hairstyles as it is necessary to have consistency throughout the video. 
Once again Louise planned out exactly what we needed to shoot and to what lines in the song they went with, this helped the filming process dramatically as it made it so much quicker and easier to film every shot. Once we had finished with the alley way shots we moved on the main centre square of Covent Garden to finish the final shots for our music video. The whole process was very quick and we finished with time to spare. 

Ancillary Task - Development

For our CD digipak, the main part is the front cover as it attracts the audience, as a group we all had different ideas as to how we wanted the cover to look. Eventually we choose the idea of our main character's face covered in lipstick kisses. During filming on the 22/11/11, I took the pictures we needed for our front cover and the inside left. These were pretty simple to take and didn't take up too much time, it was also a good spot to take the pictures as the drama studio has black walls and curtains which we needed for the background of the cover anyway. 
PICTURES: 

 

The images for the inside left turned out expected it to be, unfortunately, the images for the front cover didn't turn out as we hoped they would look. But Stephanie used photoshop to make several different variations of the image on the front cover. All her ideas were very good, and looked much better than the original idea we had, however they didn't really fit the genre of music that this band represents, therefore it was back to stage one to plan different ideas for our front cover.

 

Weekly Log - 22/11/11

This week has been very hectic as it was our last week to film ad edit all our music video, in order for it to be complete for Monday's lesson, so we can all receive audience feedback and start our evaluation tasks. 
The previous lesson as a group we realised the deadline we faced and with all our lost footage had to make quick arrangements so that we could complete all the coursework on time. Monday's lesson we split into two groups, editing and ancillary task. By doing this it made better use of our time as a group and allowed us to reach the deadline as a quicker pace.  
The footage for the opening of our music video was unfortunately lost due to the computers errors that occurred at school, however the location we filmed at were kind enough to allow us to quickly run over there and re-film our opening sections. This was done and uploaded by Monday, and we then made a strict plan to follow to film and edit all our footage needed for the week.


PLAN:
Monday: 
Bijal, Evie, Louise - film opening and upload opening
Stephanie - ancillary task


Tuesday:
Bijal, Evie, Louise - film lip syncing and extra close ups
Bijal - ancillary task
Wednesday:
Louise, Evie - upload footage
Bijal, Stephanie - edit footage shot


Thursday:
Stephanie, Bijal, Louise - film final outdoor scenes needed


Friday:
Evie, Louise - finish all editing on video
Bijal, Stephanie - finish and complete ancillary task


By sticking to this strict schedule it should allow the group as a whole to make the best of our time and meet our deadline.
Today we filmed the lip syncing and close ups, we did this once again in our school's drama studio, they were more than happy to help us out and Louise made a plan for us to follow which made the whole process much simpler and easier. We got through everything we needed to do in very little time and this was mainly down to the fact that we had a plan to follow. Overall it was a very productive filming session and hopefully we can stick to our plans in order to complete our music video effectively and on time.

CD Digipak Planning stages

We started to plan our CD digipak on paper, as this was an easier way to plan our ideas and brainstorm. We started with the inside right covers  - this is where the CD gets placed, once the CD is removed then behind will be an image of a bright pink peace sign - this relates to our music video, as we have a flag with this image on it.

The spine was the next thing we planned, as this was the next easiest thing to plan. It was pretty simple, all that needed to be on it was writing, stating the title of the song, the artist name and the logo of the record company.

Then we did the back cover - this required a track list, we decided to use a black background, and simply place the rolling stones symbol on the right hand side, this also relates to our video as we have a flag with this image on it. At the bottom there are the typical conventions of a CD digipak - there is a bar code, the record company information, the record company logo, and a promotional advert saying how 'outstanding' the CD is.

The inside left was next to plan, usually there is a booklet in the inside of the cover, however we are not making a booklet but decided to use the space as if we were, and the image on the inside cover would be what the booklet would have if it was there. It is going to be a simple image of the main character of our music video form his neck to his hips, wearing the t-shirt that he is wearing in the background, it is extremely simple but relates to our video.
Lastly we started deciding on what we wanted our front cover to be, this took the most time as it was difficult to come to a joint decision that we were all happy and content with. As our artist is a pop band and follows a pop genre this had to reflect on the cover of the CD digipak, it has to attract our target audience at the same time. We all had different ideas, from using one simple image, to using a mosaic of images all on the front. We googled different CD covers, and saw that artists such as MIKA used a computer to make a completely cartoonised cover, it was full of bright colours and attracted the eye, this was something we wanted our cover to do, however we thought that a picture should be used also, and found Eliza Dolittle's album cover which used both photography and computer elements, and thought this was maybe something we wanted to do.

Eventually we came to the joint decision that we would use an image of our main character, however only from the neck up, his face covered in different coloured lipsticks, this is not only slightly cheeky which represents the song and bands image but also represents our video as part of the video we have a flash of extreme close ups where the audience can see multi coloured lips. 


PLANNING OF CD DIGIPAK:

How Moves Like Jagger was Promoted

One of the main ways Moves Like Jagger was through the use of their website, www.maroon5.com
At the top of their homepage there is a variety of links of ways to view the album and song, for example through Spotify, Twitter, iTunes and Facebook.

Moves Like Jagger premiered live on the American show The Voice, June 21st 2011, which later reached number one on the Billboard Hot 100 chart in September 2011. Then Maroon 5 went on promoting the song Moves Like Jagger through various performances:

• America's Got Talent - 4th August
• Today Show - 5th August

Then the world premiere for the music video was released on the 6th August 2011. In addition to this Adam Levine had an exclusive personal interview with E! News on the 8th August to talk about the new video. The first television premiere of the music video was shown on E! News on the 8th also.

Another exclusive interview was shown on CBS on the show 'The Insider', on the 9th August, however this time it was featuring Christina Aguilera which showed background footage from the video. 

The single was released in the UK on the 14th August 2011.

Internet not only had a big influence through the Maroon 5 website, but also through the help of internet celebrities, Perez Hilton an internet blogger and Keenan Cahill an internet sensation - did a mimed performance of Moves Like Jagger. Keenan Cahill is known for miming various artist's songs and usually has very famous artists and celebrities in the videos. By doing this it promoted the song to all of Keenan's fans who may not of been Maroon 5 fans. Maroon 5 did not ask for this form of promotion, but it is helpful towards selling the single nonetheless.

Another internet video that contributed towards the promotion of Moves Like Jagger, was a short paparazzi leak video, of the famous Actor Tom Cruise having a dance off to the song, even though the song wasn't the main focus of the music video it still promoted the video subconsciously. 

 More TV performances included:

• Ellen DeGeneres Show 21st September  2011                       
• American X-Factor 5th October 2011                
• Victoria Secret Fashion Show 11th October 2011
• Access Hollywood 19th October 2011
• American Music Awards 24th October 2011
• MTV World Stage - Shown globally between November 10th-13th 2011