Research On Music Videos 3

Bijal:

David Guetta - Where Them Girls At ft Nicki Minaj & Flo Rida
Where them girls at follows most conventions of a music video. For example the length of the music video is determined by the length of the song, although there is a few seconds at the beginning of the song before the song begins. This music video also combines the use of performance - shown by Nicki Minaj & Flo Rida and the narrative which is shown by David Guetta. The narrative of the video is quite simple and fun rather than over complicated. It is a very fun and upbeat video which works with the song which also follows these characteristics. As well as that it is a fast paced energetic song therefore conventionally the video is cut the beat of the song - changing shots at a steady yet quick pace. Finally the video contributes to the reputation of the three artists. None of the artists music have a particular serious tone therefore this video works in their favour.




Rihanna - California King Bed
California King Bed starts with a 30 second introductions of the different settings of the video. This is not a typical convention of a music video. However the rest of the video generally follows the conventions. The song is slow and romantic an the shots used reflect this, cutting shots at slower paces in order to emulate the beat and tone of the song. This music video also uses both performance and narration. During the performance section Rihanna is shown lip syncing directly into the camera and away as part of the narrative. The narrative used here is quite simple and easy to understand echoing the tone of the song.