Music in the 60's

The music in the 1960's saw the growth of the rock and pop culture within music.
'Youth orientated culture' this is represented in the film A Hard Days Night directed by Richard Lester in 1963. This film shows how popular The Beatles were in their era this is shown in the opening sequence when theyarevhased through the crowds by hundreds of young girls, this shows their success.
The 'Cant Buy Me Love' sequence paved the way for future music video conventions by introducing fast paced editing which was cut to the beat of the song which contemporary music videos still use this convention to this day.
The music conventions used in the 'Cant Buy Me Love' sequence in A Hard Days Night includes
- Narrative
- Variety of shots
- Cut to the beat
- Fast cuts
- Lighting reflects mood
- Black and White - time of era
- Cross cutting
- Costume- innocent - likeable

The decade showed two major bands compete for record sales - The Rolling Stones and The Beatles, both of which were of completely different genres. The Rolling Stones introduced the idea of 'concert films' which was live performance shown as a music video, this was in 1969.