Music video research

Lil Wayne - How To Love

The conventions used in Lil Wayne's music video is
- narrative and performance
- lip-syncing
- cut to the beat
- slow paced editing
- variety of shots
- engaging narrative - tells a story
- performance - dark lighting, dark storyline
- appropriate casting
- music stops at one point - dialogue - storyline
- fade in fade out transitions - fits the pace of the song
- variety of settings and costumes