For the gorillaz album advert they have used all the typical conventions of a advert such as; group imagery, so audiences can identify the artist. They also have the album name and artist name in bold white font at the top to contrast the black page to make it stand out and catch the audiences eye. The date of release is on the advert to inform people as well as a bit of information about extras on the disk/dvd. In addition to all this they also have the bands logo on the poster to show its official.
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