Unlike the Gorillaz album advert, the digipak does not follow the typical conventions. This pack doesn't contain the bands name or or even the name of the album. The record label isn't mentioned either, the only convention that they have used, and have used a lot of is band imagery as the pack has images on it followed by an extra booklet with pictures in. For our music video's digipak we want to follow the conventions of the music video as it will tie in with the theme of the video.
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